“Social IT Management” – the term literally means IT going social. Gartner defines social IT management as “the ability to leverage social media technologies and best practices to foster the support of end users, capture collaboration among IT staff members and collaborate with the business, promoting the value of IT organization.” In plain simple terms it is a social network by IT people for IT people.
Emergence of social networks has been huge! They have influenced our world in unimaginable ways. They have also changed the game plan for enterprises.
Today social media is a marketing channel. It’s a way of sharing information. It’s a tool for developing and managing customer relationships. More and more companies are already using social networks to collaborate with their customers, contemporaries, and peers.