Social IT Management

“Social IT Management” – the term literally means IT going social. Gartner defines social IT management as “the ability to leverage social media technologies and best practices to foster the support of end users, capture collaboration among IT staff members and collaborate with the business, promoting the value of IT organization.” In plain simple terms it is a social network by IT people for IT people.

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5 Sins of Social Media Marketing

Facebook, LinkedIn, Twitter, MySpace, Orkut – the modern day enterprises are using social media like never before to stay connected with their customers. There is a tremendous amount of back and forth taking place on these channels. It wouldn’t be hyperbolic to say that these social media platforms witness a deluge of marketing tactics on daily basis.

But here is a great contradiction manifesting itself. While our social media marketing revolves around customer priority and centricity, we ignore customer in a very weird way. We tend to forget the ‘human’ part of our so-called ‘customer’. We forget that our customers possess and display same behavior traits on these online channels as they do in one-on-one interactions. The things that put them off in real world also annoy them in online conversations.

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Social Analytics

Not long ago, Christopher Nolan’s cult movie, Inception, received overwhelming viewership and critical acclaims globally. In the film, the protagonist conditions human mind to incite it and draw out a particular behavior. Inception’s success reflects our fixation with the human mind.

For years now, we have been obsessed with the idea of predicting human behavior. We have developed several disciplines that undertake microscopic analysis of human behavior. And now, we have gone a step further with the social analytic solutions.

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