Word of Mouth Marketing

Last night I decided to get some takeaway food for myself. I was in the mood for some nice Mexican and had almost zeroed in on a place close to my apartment that served good Mexican delicacies. But then a friend told me about this other place that served impressive Mexican food and I found myself standing at their counter placing my order.

Does this mean that the place close to my apartment was not good? No. As a matter of fact if you ask me, I did not find anything special at this new place. The food quality was more or so the same. Then why did I prefer to drive almost 5 miles out of my way and try this new place? Because my friend had recommended it!

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