CRM – Is It Dollars Down the Drain?

“Back to basics” is the prophecy that market pundits are dispensing these days. Enterprises are fighting tooth and nail to come up with new strategies to success. But is it really that difficult? I don’t think so. All we need to do is stop in our tracks and listen to what our customers have to say.

Our modern-day business dealings are fraught with complexities of different information collecting systems and data analytics. In such a milieu we have ignored the most important aspect of our business – customer opinion. Our customers are talking and we need to pay attention.

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