Recently when my digital TV died down on me I reported the issue to my service provider. I entered their formal channel through a customer care executive who told me that a person would come and check up on the whole thing. And then before I even had the guy standing at my doorstep I received a text message on my mobile from the company stating that my complaint had been resolved.
A few months back a colleague handed me a report published by Juniper Research on mobile augmented reality (AR). The report predicted mobile based AR apps to witness 1.4 billion downloads by 2015 – a business worth $1.5 billion approximately.
I dropped my jaw and gawked at Juniper’s report. My reaction had nothing to do with the figures contained in there. I have never doubted AR’s potential all this while. In fact, somehow I have always known that one day AR was going to be big – probably too big to handle. Rather it was a surreal feeling for me. I was like ‘yay I was right about AR.’
The problem for printers is that they find it difficult to manage waste from their print business – both from pre-press and production. They silently accept this wastage situation and try to control their operating costs on all other levels.
We prescribe a web to print software like OnPrintShop as an antidote to this problem of wastage. With web to print you can easily migrate the pre-press process onto a web browser and automate it. Designers then have to simply design product templates and upload them onto the system.
A few days back, I came across news of a raging storm uprooting some giant oak trees and blocking off traffic for several hours. Initially, I didn’t bat an eyelash or gawk at nature’s fury. But then a very quirky thought came to my mind. I thought ‘how come I have never read about bamboo trees getting uprooted’. The answer was staring right back at me. Bamboo trees survive the worst of storms because of their agility and ability to adapt.
We as enterprises need to be more like bamboo trees and less like oak trees. The more rigid we are in our ways and processes the more likely we are to lose our footing. But if we are open to new technologies, processes, and experiences, we have a far better chance of surviving and thriving.
It’s funny how we end up being part of a historic shift and not realize it. You can have history being created right in front of you and still be unaware of its gravity. You come to terms with it only after its full culmination.
The last time this happened when business processes started migrating to the online platform. Although we did feel the vibe, back then we did not imagine internet to change the way we do business. Granted that we were still exploring the medium but did we really expect it to entirely revamp our business landscape? I don’t think so. However, it did turn out to be a significant phase of our development.